Case Study: How Masamind Created Website for SNB India
Sahni Natarajan and Bahl (SNB India) is a national Indian firm providing a wide array of professional services in the field of audit, consulting, tax advisory, accounting, and allied areas. Headquartered in the National Capital with branch offices in Gurugram, Bengaluru, and Mumbai, SNB has gained extensive practical experience across multiple industries over the last 40 years. With a dedicated team of over 150 professionals, the firm stands apart for its analytical rigor, attention to detail, and diligent, systematic approach to problem-solving, all while maintaining the highest standards of integrity, excellence, and collaborative growth.
Business Growth Vision
Expand market reach across India by attracting more corporate clients and simplifying the process for businesses to discover and engage with professional audit, consulting, and tax advisory services.
Service Portfolio Focus
Showcase service categories—Internal Audit, Business & Management Audit, Management Consultancy, Tax Advisory, Accountancy, and Training—with clear layouts, detailed descriptions, and easy navigation.
Client Engagement Boost
Increase inquiries and conversions with intuitive contact forms, strong CTAs, and smooth navigation to help businesses easily request consultations and services.
Mobile-First Approach
Provide a responsive interface that works seamlessly on all devices.
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Challenges and Requirements Analysis
Masamind conducted a comprehensive analysis of SNB India’s challenges and requirements to create a strategic website solution. We identified key areas that needed attention, from service portfolio organization to client engagement functionality and SEO optimization, ensuring the final website addresses all business objectives effectively.
Complex Service Portfolio Display
SNB India offers a comprehensive range of professional services including Internal Audit, Business & Management Audit, Management Consultancy, Tax Advisory, Accountancy, Training, and Back Office Support. The challenge was to organize and present all these services in a way that was easy for corporate clients to understand, navigate, and identify the specific services they need without overwhelming them with too much information.
Custom Website Strategy & Planning
Masamind allocated resources toward SNB India’s specific goals, ensuring the website leads to increased service visibility, helps accomplish client engagement objectives, and is easy to use for both small businesses and large corporations seeking professional services.
User Journey Mapping
Designed website paths that guide users exactly where to click or tap to reach important actions like browsing services, understanding service offerings, accessing industry expertise, or getting in touch with SNB India for consultations and service inquiries.
Information Architecture Blueprint
All pages are logically placed and connected, allowing visitors to move smoothly and easily to all the information they need, from service details and industry expertise to contact forms and consultation request processes.
Functionality Planning
Introduced interactive service filters, industry-specific navigation, multiple contact methods, and easy navigation to help clients find and understand services conveniently and efficiently.
Business Goal Alignment
All website elements were shaped to mirror SNB India’s brand values of integrity, excellence, and collaborative growth, helping increase client inquiries and conversion rates using thoughtful service presentation, compelling content, and user-friendly design that reflects professionalism.
UI/UX Design and Wireframing
Masamind emphasized designing and wireframing that supports intuitive and hassle-free user experiences. Through this process, the website is easy to browse and engaging, with design and purpose carefully aligned.
Responsive Design Approach
The design was created with a mobile-first approach, ensuring that the website looks and functions perfectly on all devices – from smartphones to tablets to desktops. Every element was carefully tested across different screen sizes.
Visual Design Elements
The website features a clean, professional design with high-quality imagery showcasing corporate expertise and industry experience, clear typography for easy reading, and a color scheme that reflects trustworthiness and professionalism while maintaining a modern, approachable appearance.
User Experience Optimization
Navigation was simplified with clear menu structures, prominent call-to-action buttons, and intuitive service discovery functionality. The user journey was optimized to guide visitors from browsing services to understanding offerings and submitting consultation requests with minimal friction.
Development & Implementation
Responsive Development
The website was built using modern web technologies to ensure it looks and functions well on all devices and loads quickly for optimal user experience.
CMS Integration
An adaptable content management system was integrated to assist in simple updating and managing content, allowing non-technical staff to update the site without developer assistance.
Secure Hosting Setup
The website was hosted on secure servers with SSL certificates, content delivery networks (CDN), and malware protection systems to ensure data security and fast page loading globally.
SEO & Speed Optimization
The website was optimized for search engines and performance, including code optimization, image compression, and SEO best practices to improve visibility and user experience.
Cross-Browser Compatibility
The site was tested across all major web browsers to ensure consistent layout and functionality, providing users with a similar experience regardless of their browser choice.
Scalable Backend Structure
A backend system was built for growth, allowing for increased functions and services without performance degradation as business needs and user demand increase.
Content Strategy & Brand Messaging
Masamind developed content that highlights what sets SNB India apart—integrity, passion for excellence, collaborative growth, and 40+ years of experience—and builds on their values in ways that keep the brand cohesive, engage the target audience, and support company growth via effective SEO measures targeting professional services keywords.
Final Delivery, Testing & Client Feedback
Once the design and development were complete, Masamind’s team tested it extensively, made the site available to the client quickly, and educated them on how to use their website competently.
Rigorous QA Testing
Masamind ran thorough quality assurance tests prior to the release. Tests were conducted to ensure the site worked properly on phones, tablets, and desktop devices, was compatible with Chrome, Safari, Firefox, and Edge browsers, and that all forms and interactive elements functioned as expected. The site was optimized for fast loading to provide corporate clients with a smooth, professional online experience.
Timely Project Delivery
The website was completed according to the agreed timeline and met all the standards required in both design and performance. Because everything arrived on time, SNB India obtained a professional corporate website that could start running smoothly and attracting clients immediately.
Client Training Session
A training session was conducted for SNB India’s team. They learned to manage their website through the CMS, so they could add new services, update content, publish industry insights, and change information easily and securely without needing technical assistance.
Positive Client Feedback
SNB India expressed satisfaction with the website’s user-friendly design, smooth navigation, faster loading times, and effective service showcase. Because corporate clients had a better experience understanding services and submitting inquiries, Masamind’s strategy and implementation approach were positively reviewed.
Live Performance Tracking
Following its launch, traffic to the site increased, users were spending more time exploring services, and consultation request form completion rates improved. According to the data, the site was effective in attracting corporate visitors and turning them into potential clients submitting service inquiries.
Ongoing Support Setup
Masamind continues to offer technical help and content updates to help the site succeed. Thanks to this service, SNB India’s website remains current and performs at its best as the firm develops and grows, adding new services, expanding industry expertise, and reaching more corporate clients.
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Conclusion
Masamind built a highly effective, scalable corporate website for SNB India, which improved both the firm’s online presence and client inquiry rates. Because of strategic design, powerful service presentation features, and SEO optimization, the site is able to support the firm’s operations and drive significant client engagement. Continued assistance on the platform supports SNB India’s growing professional services business across India, serving corporations across multiple industries.